Editorial Process

How CustomCrete Creates Educational, Transparent, and Trustworthy Content

At CustomCrete, we believe that informed customers make better decisions—and better decisions lead to better long-term flooring outcomes.

That’s why we invest heavily in creating clear, honest, and experience-driven content across our website, blog, videos, case studies, and social media. Our goal is simple: to give you the information you need to confidently evaluate your options, understand your facility’s needs, and choose the right solution for your space.

This page outlines how we create, review, and publish content so you can trust what you’re reading—and understand the standards behind it.

Why Our Editorial Process Matters

Choosing the right concrete flooring system isn’t always straightforward. Factors like moisture, traffic, chemical exposure, and substrate condition can all impact performance and longevity.

Unfortunately, much of the information available online is either overly simplified, outdated, or designed to push a single product rather than help you make the right decision.

Our editorial process is designed to do the opposite.

Real-world experience from active job sites

Clear explanations of complex topics

Balanced comparisons between systems

Transparency around pricing, performance, and limitations

Our Content Philosophy: Education First

Every piece of content we create is guided by one core principle:

If a customer asks the question, we should answer it clearly and honestly.

That means we don’t avoid difficult topics like:

Cost ranges and pricing variables

Common failures in concrete coatings

When certain systems are not the right fit

Maintenance expectations and long-term performance

Visit Learning Center

How We Create Our Content

Our process is built step by step to ensure every piece of content is thoughtful, accurate, and grounded in real-world experience from start to finish:

Step 1

Identifying Real Customer Questions

Our content begins with real conversations. We pay close attention to the questions customers ask during calls, site visits, and the quoting process.

When we notice patterns—whether it’s confusion around moisture issues, uncertainty about coating options, or questions about cost—we turn those into content topics. This ensures that what we publish is directly tied to what customers are actually trying to understand.

Step 2

Grounding Content in Field Experience

With nearly 20 years of hands-on experience, our content is rooted in real job site conditions. We draw from projects across warehouses, manufacturing facilities, food production environments, and more to reflect what truly happens in the field. This allows us to go beyond theory and speak to what works, what doesn’t, and why—based on actual results, not assumptions.

Grinding/shot blasting the old flooring off

Step 3

Research and Technical Validation

In addition to field experience, we validate our content using trusted technical resources. This includes manufacturer specifications, product data sheets, and recognized industry standards.

By combining real-world knowledge with verified technical information, we ensure that our content remains accurate, up-to-date, and aligned with best practices in concrete flooring.

Step 4

Writing for Clarity and Practical Use

Our goal is to make complex topics easy to understand without oversimplifying them. We focus on clear language, practical explanations, and real-world examples so readers can actually apply what they learn.

Whether someone is new to concrete coatings or has industry experience, our content is written to provide value at every level.

Industrial Flooring Pricing Explained Video

Step 5

Internal Review and Accuracy Checks

Before publishing, each piece of content goes through an internal review process. Our concrete experts check for technical accuracy, clarity, and alignment with real installation practices.

This step helps ensure that everything we publish meets our standards and provides reliable information that customers can trust when making decisions about their facility.

Updates

Our Commitment to Transparency and Continuous Improvement

We believe trust is built through honesty and consistency. That’s why we focus on being transparent about what matters most—what affects pricing, the pros and cons of different flooring systems, expected lifespan and maintenance, and when a solution may not be the right fit.

Our goal is to give you a clear, realistic understanding of your options so you can make informed decisions with confidence. Tools like our pricing estimator are designed to help you better understand potential costs before committing to a project.

We also continuously refine our content as we complete new projects and gain real-world insights. This means updating existing information, adding new topics based on customer questions, and incorporating evolving materials and best practices.

For you, that means access to content that is practical, accurate, and grounded in experience—so you can move forward with clarity, whether you work with CustomCrete or not.

Have a Question We Haven’t Answered?

If there’s a topic you’d like us to cover or a question you haven’t found an answer to, we’d like to hear it.

Your questions help shape our content—and help us continue improving the resources we provide.