Serving Madison, WI with Expert Concrete Coating Solutions
Every facility in Madison has its own set of challenges—whether it’s chemical resistance in a research lab, seamless sanitation in food production, or durability under forklifts in a warehouse. Choosing the right flooring system can make all the difference.
With nearly two decades of experience across Wisconsin and Illinois, CustomCrete helps Madison businesses find concrete coating solutions that align with their needs, environment, and long-term goals. The result? Safer, cleaner, longer-lasting floors that work as hard as you do.

Why Local Businesses Trust CustomCrete in Madison, WI
CustomCrete may be based in Chicago, but we’re no strangers to Madison. From manufacturing spaces off Highway 151 to food facilities near the Beltline and tech labs along East Washington Avenue, we’ve worked with businesses across Dane County that need durable, low-maintenance flooring built for performance.
Madison’s seasonal temperature swings, strict sanitation standards, and expanding industrial footprint demand flooring solutions that go beyond one-size-fits-all—and that’s exactly what we provide.
Request a QuotePrecision Installation with Minimal Downtime
We know that every hour counts. Our process is built for speed and efficiency, helping Madison businesses avoid unnecessary disruptions during flooring upgrades.
Systems Built for Wisconsin Winters
From freeze-thaw cycles to salt exposure, Madison’s climate is tough on concrete. We install systems that resist cracking, spalling, and surface damage all year round.
Tailored Solutions for Diverse Industries
Whether you're operating in healthcare, food production, or advanced manufacturing, we provide customized coating and flooring systems that meet your facility’s specific compliance and durability needs.
Our Concrete Coating and Flooring Solutions in Madison
CustomCrete proudly offers a full range of commercial and industrial concrete flooring services to businesses in Madison, WI and the surrounding areas. Our flooring systems are built to meet the demands of high-performance spaces across Dane County.
Tailored Solutions for Every Industry in Madison, WI
Ignoring floor damage or choosing the wrong system can lead to bigger issues for Madison facilities—especially with the region’s climate and compliance demands. Our concrete coating and flooring systems are built to protect your operations, no matter the industry.
Food & Beverage
We provide durable, slip-resistant epoxy concrete coatings designed to meet the safety and sanitation standards of food processing and beverage facilities.
Manufacturing
Our epoxy coatings offer robust, chemical-resistant solutions to protect manufacturing floors from heavy machinery and chemical exposure, ensuring long-lasting performance.
Pharmaceutical
CustomCrete specializes in seamless, sterile epoxy flooring solutions for pharmaceutical environments, meeting industry regulations for hygiene and durability.
Automotive
We install high-performance epoxy coatings that withstand heavy traffic, oil spills, and mechanical impacts, perfect for automotive shops and production facilities.
Healthcare & Medical
Our healthcare-grade epoxy coatings deliver smooth, hygienic surfaces that are easy to clean, ideal for hospitals, clinics, and medical offices.
Commercial & Retail
Enhance your commercial or retail space with our decorative, slip-resistant epoxy concrete coatings designed for aesthetics and functionality.
Proudly Serving Madison, WI and Surrounding Areas
CustomCrete is proud to support businesses across Madison and the greater Dane County region. We understand the flooring challenges local operations face. Madison’s freeze-thaw cycles, high sanitation standards, and growing demand for durable infrastructure make professionally installed concrete flooring more important than ever.
We frequently work in:
- Madison (East Side, West Side, Downtown)
- Fitchburg
- Middleton
- Sun Prairie
- Verona
- Monona
- Cottage Grove
Hear from past clients
"I've worked with CustomCrete on projects for multiple companies and they've always been a reliable partner at a fair price (in the midst of all the challenging circumstances of the last few years, no less). Highly recommend for your commercial floor painting/surfacing needs."
-Ben Brown
"We had a floor that had been painted several times and looked very abused. It was becoming difficult to keep clean and looking nice. Tom came in, pulled up all the paint, and brought the floor back to its original state. It now shines and is easy to maintain."
-James Petryka
"CustomCrete and their crew did a fantastic installation on my floor project. Any questions or concerns that I had were addressed by Tom himself. Very happy with the service they had provided to me."
-Jonathan Wirtz
Let’s Talk About Your Next Concrete Flooring Project
When you partner with CustomCrete, you're choosing a team that understands Madison’s commercial and industrial flooring challenges—whether it's harsh winters, heavy equipment, or nonstop foot traffic. We don’t just install floors—we build long-lasting solutions that keep your operations running smoothly.
Filling out the form on this page is the first step to getting the information you need from CustomCrete to assist in your decision-making process.
When you request a quote, one of our concrete service experts will reach out to you within one business day to assess your needs and schedule a site visit for consultation. From there, typically within one day, you can expect a personalized quote tailored to your location and project scope.
Start Your Project With a Free, Tailored Quote
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Answers to Your Concrete Coating Questions in Madison, WI
We often hear from Madison-area facility managers, business owners, and contractors who are navigating flooring choices for demanding environments. Here are a few of the most common questions we get:
What’s the best flooring system for biotech or lab facilities in Madison?
Urethane cement is a great fit for Madison’s labs and research spaces—it’s chemical-resistant, seamless, and stands up to frequent sanitization.
How does Madison’s climate affect my concrete floors?
Winter salt, snow, and freeze-thaw cycles can degrade untreated concrete over time. Installing a sealed or coated surface helps protect against cracking, spalling, and moisture damage.
Can you repair cracked or damaged concrete floors?
Absolutely. We offer concrete restoration services throughout the Madison area—repairing cracks, surface damage, and preparing your floors for new coatings.
How to Maintain Your Concrete Floors in Madison, WI
Madison’s seasonal shifts, heavy equipment use, and strict sanitation needs make ongoing floor maintenance essential. Whether you’re managing a warehouse, lab, or food facility, staying informed helps you protect your investment and avoid costly repairs down the line.