November 24th, 2025
3 min read
By Tom Dassie
When it comes to upgrading industrial and commercial floors in Milwaukee, the right choice can make all the difference in performance, maintenance, and long-term cost savings. Whether you manage a manufacturing plant, food facility, or retail space, your floor needs to handle constant wear while maintaining safety and compliance.
That’s where professional Milwaukee concrete coatings come in. Epoxy, urethane, and polished concrete are three of the most popular systems for local businesses—but each has unique advantages depending on the environment and use. Understanding their differences helps you select the right solution for your operations and budget.
At CustomCrete, we’ve spent nearly two decades installing high-performance flooring systems across Milwaukee and beyond. Here’s how each system compares and what you should consider before making your investment.
Epoxy is a resin-based system known for its seamless finish and exceptional durability. Once applied, it forms a strong, protective surface that resists impact, chemicals, and heavy traffic.
Best For:
Warehouses, manufacturing plants, automotive shops, and distribution centers.
Advantages:
Considerations:
Epoxy requires a clean, moisture-controlled surface for proper installation. If your facility experiences high humidity or vapor transmission through the slab, additional preparation—like a moisture vapor barrier—may be necessary. It’s also less tolerant to thermal shock than urethane cement, making it less ideal for areas exposed to extreme heat or washdowns.
Why Milwaukee Businesses Choose Epoxy:
With the city’s diverse industrial base—from breweries to logistics centers—epoxy provides reliable protection for concrete floors without sacrificing appearance or safety.
Urethane cement is one of the most durable Milwaukee concrete coatings available, combining cementitious materials with urethane resins. It’s built to withstand the toughest conditions, including thermal cycling, heavy equipment, and constant cleaning.
Best For:
Food and beverage facilities, chemical plants, commercial kitchens, and cold storage areas.
Advantages:
Considerations:
Urethane cement typically comes with a higher upfront cost compared to epoxy or polished concrete. However, its longevity and minimal maintenance make it a smart investment for facilities exposed to moisture, chemicals, or heat.
Why It’s a Milwaukee Favorite:
Given Wisconsin’s variable climate and industries that demand strict hygiene standards—such as food processing—urethane cement excels in performance and compliance.
Polished concrete is created through mechanical grinding and polishing, transforming your existing slab into a dense, reflective surface. It’s a popular option for facilities seeking durability without coatings or chemical layers.
Best For:
Showrooms, offices, retail spaces, and warehouses with light to moderate traffic.
Advantages:
Considerations:
While polished concrete is durable, it offers limited chemical resistance. It may also require surface repair if the original slab is uneven or damaged. For facilities handling corrosive materials, epoxy or urethane systems are often better suited.
Why It Works in Milwaukee:
Polished concrete aligns with modern sustainability goals while offering a clean, professional look that suits offices, showrooms, and retail environments across southeastern Wisconsin.

Each system offers its own advantages—epoxy for versatility, urethane for resilience, and polished concrete for simplicity. The key is matching the coating to your facility’s environment, workflow, and compliance needs.
When comparing Milwaukee concrete coatings, ask yourself:
A professional assessment can help determine whether your concrete requires prep work—like grinding or moisture testing—and which system will perform best under your specific conditions.
Choosing between epoxy, urethane, and polished concrete comes down to how your facility operates and what kind of protection you need. Each offers unique benefits for durability, safety, and appearance.
For businesses seeking long-lasting, high-performance Milwaukee concrete coatings, working with an experienced installer ensures your system performs at its best for years to come.
✅ Next Step: Find the ideal coating solution for your facility and get expert guidance on pricing in Milwaukee by reading our next article, “Breaking Down the Cost of Concrete Coatings in Milwaukee Facilities”.